Comment by rhplus

Something like "The Meta Company" seems like the most likely bet here. Zuckerberg already owns meta.org through the Chan Zuckerberg Institute, and meta.com was updated yesterday to redirect to that same site.

https://who.is/whois/meta.com - updated yesterday

https://who.is/whois/meta.org

https://en.wikipedia.org/wiki/Meta_(academic_company)