What I don’t get it’s why they care now when this is an old retail strategy. Older than Amazon itself.
Target is the epitome of pushing you white label brands down your throat from the minute you step into own of their stores. And this is essentially what every retailer does.
They all check what sells the most, then they create their own brands, and then they promote and prioritize those brands over their shelved vendors.
Show me one retailer that doesn’t do this.
This strategy is the very reason why the direct to consumer model exists. Brands realized that they couldn’t compete fairly through product aggregators and their real survival and path to success was to do what retailers were already doing: to verticalize.
They all check what sells the most, then they create their own brands, and then they promote and prioritize those brands over their shelved vendors.
Show me one retailer that doesn’t do this.
This strategy is the very reason why the direct to consumer model exists. Brands realized that they couldn’t compete fairly through product aggregators and their real survival and path to success was to do what retailers were already doing: to verticalize.