The challenge for AWS is one lots of incumbents have experienced: they created a market and it's economics
and now they're being attacked by the next generation of market entrants who've structured their businesses to _specifically_ attack those economics.
What's interesting is that challenge can be a really big problem for incumbents, as those economics can form a core (very rigid) part of their operating model; it can make it VERY hard to address without fundamental (read: risky) change to a business. There aren't many examples of incumbent businesses doing it successfully, as it needs a kind of 'self-inflicted disruption' that's very hard to do in large organisations where politics and empire building can make it difficult.
If someone could do Managed NAT Gateway next I'd appreciate it!
The challenge for AWS is one lots of incumbents have experienced: they created a market and it's economics and now they're being attacked by the next generation of market entrants who've structured their businesses to _specifically_ attack those economics.
What's interesting is that challenge can be a really big problem for incumbents, as those economics can form a core (very rigid) part of their operating model; it can make it VERY hard to address without fundamental (read: risky) change to a business. There aren't many examples of incumbent businesses doing it successfully, as it needs a kind of 'self-inflicted disruption' that's very hard to do in large organisations where politics and empire building can make it difficult.
If someone could do Managed NAT Gateway next I'd appreciate it!