I hope the article isn't accurate, because if it's only "tech giants" to be prohibited from store brands, that would mean, Congress has decided, it's only brick-and-mortar giants who can use sales data to grind product sellers and compete using store brands. I mean, it's not as if drug chains (Walgreens, CVS, etc.) and grocery chains (Kroger, Albertsons, etc.) and big box chains (Costco, Walmart, etc.) and pretty much every sort of large retail operation doesn't do just the same thing.
And speaking of using data to grind suppliers, ever since the early days of the NCR Teradata project put them miles ahead of any competitor and made them the largest retailer in the world for decades (sales still a bit ahead of Amazon last time I looked), they've been grinding prices, forcing offshoring of production to reduce labor costs, forcing suppliers to economize (that is, cut corners) on manufacturing to keep prices low. But, hey, it's tech giants selling store brands, that's the big problem!
And speaking of using data to grind suppliers, ever since the early days of the NCR Teradata project put them miles ahead of any competitor and made them the largest retailer in the world for decades (sales still a bit ahead of Amazon last time I looked), they've been grinding prices, forcing offshoring of production to reduce labor costs, forcing suppliers to economize (that is, cut corners) on manufacturing to keep prices low. But, hey, it's tech giants selling store brands, that's the big problem!