What's different is that Amazon is also an extremely dominant platform for other stores.
It'd be like if Walmart came to your small town and signed a deal with the local government that stores had to carry their brands in addition to their own or pay higher taxes.
The problem isn't the mere existence of store brands, but the use of anticompetitive practices to promote those brands.
It'd be like if Walmart came to your small town and signed a deal with the local government that stores had to carry their brands in addition to their own or pay higher taxes.
The problem isn't the mere existence of store brands, but the use of anticompetitive practices to promote those brands.