Forget about the corporate POV for a second, as a user, if I'm searching for X, I probably want X in my results, no?
It's the fundamental contradiction in Google's search ads model. If Google delivers users the thing they want, ads by definition have to be things users don't want.
It's the fundamental contradiction in Google's search ads model. If Google delivers users the thing they want, ads by definition have to be things users don't want.