Reader beware. Don't take unsubstantiated claims (such as this article) as fact.
As someone who spends five figures daily on FB, I saw no such drop in performance -- nor have other advertisers I've been in touch with.
Performance on FB (especially at low volumes) is highly volatile on a day-over-day basis. So, at any time, there will always be a subset of advertisers who think "CPA's are skyrocketing". And, it's easy to draw the conclusion that the pattern is platform-wide.
The "accelerated delivery" that Facebook quoted in its response only applied to the remainder of the day that the outage took place -- not future days as the article suggests.
As someone who spends five figures daily on FB, I saw no such drop in performance -- nor have other advertisers I've been in touch with.
Performance on FB (especially at low volumes) is highly volatile on a day-over-day basis. So, at any time, there will always be a subset of advertisers who think "CPA's are skyrocketing". And, it's easy to draw the conclusion that the pattern is platform-wide.
The "accelerated delivery" that Facebook quoted in its response only applied to the remainder of the day that the outage took place -- not future days as the article suggests.