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Comment by JumpCrisscross

> most of them don’t give a shit about the reputation of FB

This is close to a straw man argument. Nobody claims users will abandon Facebook.

The article posits, instead, strengthening headwinds. Headwinds in hiring (there is already a double-digit premium Facebook must pay for talent). From recurring whistleblowing, and its impact on morale and productivity. Headwinds in projects and partnerships, like Libre/Diem being dead on arrival because Facebook brought it to the table. Senior leadership knowing they will, at least once in their career, be hauled in front of Congress for a nationally-televised grilling because their employer's unpopularity [1] makes it a popular punching bag. Headwinds in M&A.

People didn't stop using oil after the Standard Oil break-up. Nor Windows after its antitrust brush or cigarettes after the tobacco master settlement. The power of those companies was simply sharply reduced.

[1] https://www.theverge.com/2021/10/6/22702798/verge-tech-surve...

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