Has anyone had a problem accurately measuring ads performance for a SaaS product?
I certainly did with my own business, and it's an incredibly painful problem to solve!
I almost gave up running ads because I was getting very confusing results!
In a SaaS, conversions are much harder to track:
* because of long sales funnels
* LTV can be very different for customers coming from ads
* churn can be higher
* so much more...
It's a mess and it's difficult to decide which ad you should spend more money on if you don't have a clear picture of what's happening.
Tracking it down to each visitor makes it super clear.
I'm looking for a few more fellow founders or their marketing team to add to our Beta program. Want in?
I almost gave up running ads because I was getting very confusing results! In a SaaS, conversions are much harder to track: * because of long sales funnels * LTV can be very different for customers coming from ads * churn can be higher * so much more... It's a mess and it's difficult to decide which ad you should spend more money on if you don't have a clear picture of what's happening.
Tracking it down to each visitor makes it super clear.
I'm looking for a few more fellow founders or their marketing team to add to our Beta program. Want in?