When an NFT project proposes a value share and airdrops amongst token owners, and also has a royalty fee paid on every transfer [1], I think the “up line” and MLM aspect come more into play. There is value for you to inflate the price of the NFT as it benefits you and the other owners directly as sale prices get higher.
[1] https://support.opensea.io/hc/en-us/articles/1500009575482-H...