I agree that landing pages should be content packed and that some serious thinking should go into them, but this rubric risks overwhelming both the landing page creator and visitor.
Often you don't know who the visitor is, for instance, and even if you did, having an answer to "what do you know about me?" might just creep people out. That's one case where "show not tell" is the answer.
Often you don't know who the visitor is, for instance, and even if you did, having an answer to "what do you know about me?" might just creep people out. That's one case where "show not tell" is the answer.