2500 years later, Aristotle is still correct, and the three modes of rhetoric must work in concert or you're doomed to fail.
Logos, Ethos, Pathos: you need all three. "This is true. I am trustworthy. This true thing is important."
It is very frustrating, especially to many of my fellow scientists, that bellowing "THIS IS TRUE" as loudly as possible is insufficient. But it is insufficient.
Logos, Ethos, Pathos: you need all three. "This is true. I am trustworthy. This true thing is important."
It is very frustrating, especially to many of my fellow scientists, that bellowing "THIS IS TRUE" as loudly as possible is insufficient. But it is insufficient.