Comment by sam0x17

Does anyone know of a good marketing guide for engineers? I sort of grew up engineering-wise with a "if you build it, they will come" attitude to products and I've realized that isn't very realistic anymore, but at the same time I'd still like a guide to marketing that lets me do a bare minimum set of easy actions that should work marginally well. I don't really want to churn out marketing content all the time, or pursue affiliate deals, nor do I want to create spam in people's inboxes, etc., and I've always, I think, looked down on companies that have to do this, telling myself "bad products need a sales/marketing team, good products sell themselves". So what resources should someone like myself consult? Multiple times in my life I've had that situation where I work on a side project for several years, "launch it", and nothing happens, so I'd like to avoid that going forward if I can, even if it means learning about marketing.