I wrote the book after becoming hugely frustrated as an introverted technical founder trying to "talk to customers" but finding zero books about sales/interviews/etc that spoke to my context. That first company (yc s07) failed just as I started to figure it all out, but the casual approach proved useful (and comfortable) in my future businesses, so I wanted to document it for other folks like me.
If it's helpful for anyone, I've been answering reader questions with little youtube videos that touch on some of the common misunderstanding and sticking points.[1]
Also, back when covid started, I also did a short series (5x 5min videos) about adapting the approach to remote interviews.[2]
I wrote the book after becoming hugely frustrated as an introverted technical founder trying to "talk to customers" but finding zero books about sales/interviews/etc that spoke to my context. That first company (yc s07) failed just as I started to figure it all out, but the casual approach proved useful (and comfortable) in my future businesses, so I wanted to document it for other folks like me.
If it's helpful for anyone, I've been answering reader questions with little youtube videos that touch on some of the common misunderstanding and sticking points.[1]
Also, back when covid started, I also did a short series (5x 5min videos) about adapting the approach to remote interviews.[2]
[1] Q&A: https://www.youtube.com/playlist?list=PLvHabB7atz2uWPZN5m7z3...
[2] Remote: https://www.youtube.com/playlist?list=PLvHabB7atz2tOjQs1OMzj...