What this video has said to me is that you have found a new way for bean counters to track the behavior of employees through arbitrarily defined metrics, and make judgements about those employees.
Contests and competition to incentivize behavior are nothing new in the business world. What is new is the thin patena of presumed "fun" that "gamification" implies. Left unaddressed and unresolved are all of the problems and challenges involved in defining good metrics that correspond with business and employee success, or the social ramifications of competition.
tl;dr: this is just another way to track employee productivity.
Actually, thanks for giving us a concrete example.
The video you have posted here: http://iactionable.com/salesforce/
What this video has said to me is that you have found a new way for bean counters to track the behavior of employees through arbitrarily defined metrics, and make judgements about those employees.
Contests and competition to incentivize behavior are nothing new in the business world. What is new is the thin patena of presumed "fun" that "gamification" implies. Left unaddressed and unresolved are all of the problems and challenges involved in defining good metrics that correspond with business and employee success, or the social ramifications of competition.
tl;dr: this is just another way to track employee productivity.