The current implementations of the lightning network don't easily allow transactions to an address (A method called keysend does exist but isn't widely used).
In order to receive a lightning payment, the receiver has to generate an invoice that anyone with a lightning wallet can pay (usually by scanning a QR code or copy/pasting the invoice). These invoices are meant to be single use.
There is a draft spec (BOLT12) that would make it easier to be able to just pin a link or QR code on a webpage or profile and receive bitcoin via the lightning network.
In order to receive a lightning payment, the receiver has to generate an invoice that anyone with a lightning wallet can pay (usually by scanning a QR code or copy/pasting the invoice). These invoices are meant to be single use.
There is a draft spec (BOLT12) that would make it easier to be able to just pin a link or QR code on a webpage or profile and receive bitcoin via the lightning network.
https://bolt12.org/