Somewhat off-topic, but I'd like an explanation for why startups are requiring facebook in order to sign up for a service? I'd love to try turntable.fm (as well as rolling.fm, and mixapp.com), but I'm not on facebook nor do I ever plan to be.
Is there some advantage to doing this that I'm not seeing? I understand the appeal of a limited beta and exclusivity, but I would think it would be to their advantage to offer multiple ways to sign up.
Is there some advantage to doing this that I'm not seeing? I understand the appeal of a limited beta and exclusivity, but I would think it would be to their advantage to offer multiple ways to sign up.