The local space is still to be figured out. The fact that Groupon can generate so much revenues, despite bleeding margins in its marketing expenditures, still makes it the leader in this disruptive field.
The bigger question is how and whether they will retain this lead, when local retailers and competitors get smarter about this space, and create better margins for themselves.
At the end of the day, the Wall Street traders will make the "proper" move and properly price it on its IPO day. How it will fare in the long run is still anybody's guess.
The bigger question is how and whether they will retain this lead, when local retailers and competitors get smarter about this space, and create better margins for themselves.
At the end of the day, the Wall Street traders will make the "proper" move and properly price it on its IPO day. How it will fare in the long run is still anybody's guess.