I think you need to approach it more like grep than google. It's a forgotten art, dealing with this type of dumb search engine.
Like if you search for "How do I make a steak", you aren't going to get very good results. But a better query is "Steak Recipe", as that is at least a conceivable H1-tag.
Like if you search for "How do I make a steak", you aren't going to get very good results. But a better query is "Steak Recipe", as that is at least a conceivable H1-tag.