>Company researchers discovered that publishers and political parties were reorienting their posts toward outrage and sensationalism. That tactic produced high levels of comments and reactions that translated into success on Facebook.
This is why The Daily Wire and other such outrage aggregators are consistently on Facebook's Top 10.
Not coincidentally, it's also been the source of fuel for the anti-vaccine movement that is resulting in overflowing ICUs and well over a thousand deaths per day.
Masks, social distancing, vaccines--are a political issue and FB's feed that prioritizes "engagement" (or enragement) causes false medical information to float to the top and get the most comments/shares.
FB got more engagement but in the process became the main outlet for medical misinformation.
This is why The Daily Wire and other such outrage aggregators are consistently on Facebook's Top 10.
Not coincidentally, it's also been the source of fuel for the anti-vaccine movement that is resulting in overflowing ICUs and well over a thousand deaths per day.
Masks, social distancing, vaccines--are a political issue and FB's feed that prioritizes "engagement" (or enragement) causes false medical information to float to the top and get the most comments/shares.
FB got more engagement but in the process became the main outlet for medical misinformation.