> How often do people really plan trips? For the typical working adult, probably once or twice a year if you're lucky.
One thing I think all founders/Product people should consider is that there are off label(so to speak) uses for everything.
Many many people use travel planning software as escapism from drudgery. This is an opportunity not just to sell them travel, but also anything that immediately salves their boredom. Maybe a weekend getaway, a movie night tonight, or a hot date with a hot <gender> this week?
In this case the off label usage likely is much more frequent than the real thing because as Garry says people do not take much vacation; but how often do they dream of vacations?-- all the time.
Similar could be said about realtor.com People arent there just to buy houses, but to dream of what their current house could be (that they cannot afford). So maybe they're viewing lots of houses with pools? Sell them an above ground pool and a luxurious lounge chair...
One thing I think all founders/Product people should consider is that there are off label(so to speak) uses for everything.
Many many people use travel planning software as escapism from drudgery. This is an opportunity not just to sell them travel, but also anything that immediately salves their boredom. Maybe a weekend getaway, a movie night tonight, or a hot date with a hot <gender> this week?
In this case the off label usage likely is much more frequent than the real thing because as Garry says people do not take much vacation; but how often do they dream of vacations?-- all the time.
Similar could be said about realtor.com People arent there just to buy houses, but to dream of what their current house could be (that they cannot afford). So maybe they're viewing lots of houses with pools? Sell them an above ground pool and a luxurious lounge chair...