I'm surprised a "sales guy" is asking for equity instead of asking for more commission. I'm possibly _more_ surprised you aren't sure how to respond.
What is the value of equity in a lifestyle business? You, as the business owner, are the only one who can answer that. Does equity mean profit sharing? Or are you planning to sell the business or IPO someday? ("lifestyle", to me, suggests the answer is "no")
What is the value of equity in a lifestyle business? You, as the business owner, are the only one who can answer that. Does equity mean profit sharing? Or are you planning to sell the business or IPO someday? ("lifestyle", to me, suggests the answer is "no")
Did you ask why he wants equity?