Think Apple has already seen the writing on the wall - both S. Korea & the US are now probably going to push back against the IAP restrictions, and they can / should do a couple of things, which might actually increase revenue.
1. Cut down the IAP commission to 15% for everyone.
2. Cut down the commission to 5% for those who pay for a Business Account, say at $5,000 a year.
The thing is no customer wants to use any company's half-assed bug-riddled purchase or subscription system. Every iOS and macOS user will prefer to use the Apple system. All Apple has to do is to make the rates competitive enough, that after considering building their own purchases system, factoring in sales tax and VAT, most developers will happily just opt for Apple's system if the rates make sense. Many people are putting up with 30% already — bringing the rates down to something reasonable with an upgrade path to put them on par with payment processors like Stripe (with VAT and Billing and Radar) or Paddle will just increase revenues for them.
The moment they drop rates and ease restrictions apps that are not being built because of these rules will get built, and these apps will gladly pay the market rate of 5% to 10% for a full service payments system.
1. Cut down the IAP commission to 15% for everyone. 2. Cut down the commission to 5% for those who pay for a Business Account, say at $5,000 a year.
The thing is no customer wants to use any company's half-assed bug-riddled purchase or subscription system. Every iOS and macOS user will prefer to use the Apple system. All Apple has to do is to make the rates competitive enough, that after considering building their own purchases system, factoring in sales tax and VAT, most developers will happily just opt for Apple's system if the rates make sense. Many people are putting up with 30% already — bringing the rates down to something reasonable with an upgrade path to put them on par with payment processors like Stripe (with VAT and Billing and Radar) or Paddle will just increase revenues for them.
The moment they drop rates and ease restrictions apps that are not being built because of these rules will get built, and these apps will gladly pay the market rate of 5% to 10% for a full service payments system.