Hustle culture IMO is when you impose long working hours to your employees, when you judge your coworkers by their working time or do not give a promotion to someone because he has a healthy work-time balance.
It's not about how much you work.
I've been working hard at times, I still do from time to time but I never impose it to anyone. And when I'm in one of these periods when I push myself I do extra care of not showing it; not pushing code out of normal hours, not sending slack or emails,...
Because even showing you're doing it is already a step in the bad direction, it normalizes it, and ultimately create this hustle culture.
It's not about how much you work.
I've been working hard at times, I still do from time to time but I never impose it to anyone. And when I'm in one of these periods when I push myself I do extra care of not showing it; not pushing code out of normal hours, not sending slack or emails,...
Because even showing you're doing it is already a step in the bad direction, it normalizes it, and ultimately create this hustle culture.