Um, no. You gain people's trust by being consistently worthy of trust.
This article seems to think that trust is it's own fungible but inconvertible substance (the media has lost theirs, so someone else needs to give them some), rather than something that derives from an objective reality.
This article seems to think that trust is it's own fungible but inconvertible substance (the media has lost theirs, so someone else needs to give them some), rather than something that derives from an objective reality.