Part of me wonders if the calculus includes either (a) the open letter signed by (effectively) ~10k verified developers [1], (b) the complaint letters from groups like the EFF [2, 3], or (c) expert and qualified input from their (presumably huge) marketing department...
[1] https://appleprivacyletter.com/
[2] https://act.eff.org/action/tell-apple-don-t-scan-our-phones
[3] https://www.eff.org/deeplinks/2021/08/apples-plan-think-diff...