Comment by theshadowknows

I don’t know how many folks really know how much money is spent by big (and medium and small) companies on sending email but I can tell you it is considerable. My last job was a small retailer and we spent maybe 2m a year just on platform costs and at my current role it’s closer to 200m (USD). There are some places where it probably makes sense to use one of the vendors. But I think a carefully architected custom solution like this could get most organizations where they need to be. I’m just not sure how much the talent costs. Do AWS experts charge a premium? Or would it just be cheaper to buy Acoustic and let the account team handle all the work.