Was listening to Ben Evan's podcast earlier today and he had a stat from the Apple / Epic trial that shook me a bit - in a given month in 2016 something like 0.05% of Apple users were spending in excess of 450 USD on in-app purchases. And that was 54% of App store revenue.
This is basically addicts gambling. Its the sort of numbers you see at Casinos and online casinos, and ... i dunno. It saddens me. Yes the vast vast majority of players have a "bit of fun", most never pay for anything, but all the profit comes from the addicts.
Even in IOS App Store. Which really did look like it was trying to avoid that.
This is basically addicts gambling. Its the sort of numbers you see at Casinos and online casinos, and ... i dunno. It saddens me. Yes the vast vast majority of players have a "bit of fun", most never pay for anything, but all the profit comes from the addicts.
Even in IOS App Store. Which really did look like it was trying to avoid that.