Huh! It’s not every day you see your work called out in The Guardian as “insidious propaganda”!
I worked for Ogilvy and Mather in the 00s and made the Carbon footprint stuff they mention, at least one version of it. Didn’t come up with the concept or wording, but was responsible for the web implementation in the US.
I worked for Ogilvy and Mather in the 00s and made the Carbon footprint stuff they mention, at least one version of it. Didn’t come up with the concept or wording, but was responsible for the web implementation in the US.
AMA, I guess