Arguing about the definition of words will very, very rarely help your business.
With particular regards to these words, they mean whatever Marketing wants them to mean. To a first approximation, I'd describe any service I can get into with a web browser and a credit card but no strings pulled on my behalf as "launched." But if Marketing says that it isn't really, truly launched until TC gets their exclusive, I would not burn my karma arguing with Marketing over the point.
With particular regards to these words, they mean whatever Marketing wants them to mean. To a first approximation, I'd describe any service I can get into with a web browser and a credit card but no strings pulled on my behalf as "launched." But if Marketing says that it isn't really, truly launched until TC gets their exclusive, I would not burn my karma arguing with Marketing over the point.