Comment by crgt

We worry about this as well, actually. In fact it's been interesting to get the comments pushing back on IAP, because our concern to date has been that we gave away too much content for free. What's interesting about that Flurry article I linked to is that it's a fraction of the market that's driving the majority of the IAP revenue...so even if most parents don't go for the in-app purchase option, the ones that do should (we hope!) help us keep our lights on.