I think if you're coming at it from an angle where you're going to sit your wife down on the couch, show her some studies, and then wait for the "thank you for clarifying my thinking!" to roll in, you're doomed to fail / upset your SO.
I think the personality types you generally find in tech, which are so focused on what we can produce / output, don't understand that consumption is a perfectly valid hobby or interest for people to have.
I'd wager very few people actually buy the miracle claims on the products. I think they instead just find it fun. I gave my SO a lot of crap before realizing that some people just find stewardship of an object enjoyable. There's a whole subculture related to it. The ownership, displaying, and usage _is_ the hobby.
I think the personality types you generally find in tech, which are so focused on what we can produce / output, don't understand that consumption is a perfectly valid hobby or interest for people to have.
I'd wager very few people actually buy the miracle claims on the products. I think they instead just find it fun. I gave my SO a lot of crap before realizing that some people just find stewardship of an object enjoyable. There's a whole subculture related to it. The ownership, displaying, and usage _is_ the hobby.