It wouldn't have been controversial just one generation in the past. For example, prior to the 1990s when this became technically feasible, people would have thought this was downright creepy and would have clamored to ban the practice preemptively.
It snuck up on us, or rather, it was quietly imposed upon us by profiteers whose meteoric growth was celebrated by all power structures.
It snuck up on us, or rather, it was quietly imposed upon us by profiteers whose meteoric growth was celebrated by all power structures.