This CSAM Prevention initiative by Apple is a 180 degress change of their general message around privacy. Imagine investing hundreds of millions of dollars in pro-privacy programs, privacy features, privacy marketing, etc... just to pull this reverse card.
Of course this is going to spark concern within their own ranks. It's like working for a food company that claims to use organic, non-processed, fair-trade ingredients and in just a day deciding that you're going to switch to industrial farming sourcing and ultra-processed ingredients.
It's a complete change of narrative and there's no easy way to explain it and still defend Apple's Privacy narrative, wihout doing extreme mental gymnastics.
Of course this is going to spark concern within their own ranks. It's like working for a food company that claims to use organic, non-processed, fair-trade ingredients and in just a day deciding that you're going to switch to industrial farming sourcing and ultra-processed ingredients.
It's a complete change of narrative and there's no easy way to explain it and still defend Apple's Privacy narrative, wihout doing extreme mental gymnastics.