This has always been true though. The employee in the London or Tel Aviv or Bengalore or Toronto offices of Google (or any other company for that matter) are not paid the same $ amount for the same role/contribution.
Companies have always paid people "market value", never what they can afford to pay (which for some companies is less and other companies a lot more).
Companies have always paid people "market value", never what they can afford to pay (which for some companies is less and other companies a lot more).