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Comment by scapecast

My immediate thought was "man, this is going to be so useful for so many people". I'm saying that as a non-coding founder.

One immediate thought for a feature (you may or may not have already thought of this...). A picklist of options for "how did you hear about us?"

That will help marketing and sales to get more granularity than the usual 80/20 split between "referral" and "direct" in Google Analytics. With all the brand-building efforts like newsletters, videos and podcasts going on - traditional "last touch attribution" tools like Hubspot or even multi-touch tools like Bizible don't capture brand.

parent scapecast 5 years ago

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