I remember an Apple conference where Tim Cook personally assured us that Apple is fully committed to privacy, that everything is so secure because the iPhone is so powerful that all necessary calculations can happen on the device itself, and that we are "not the product". I think the Apple CEO said some of this in the specific context of speech processing, yet it seemed a specific case of a general principle upheld by Apple.
I bought an iPhone because the CEO seemed to be sincere in his commitment to privacy.
What Apple has announced here seems to be a complete reversal from what I understood the CEO saying at the conference only a few years ago.
I bought an iPhone because the CEO seemed to be sincere in his commitment to privacy.
What Apple has announced here seems to be a complete reversal from what I understood the CEO saying at the conference only a few years ago.