Comment by IanClarke

The originator of the (generic) concept "alpha" (please let us know who this is / who you think this is) has discontinued the term "alpha" (quite an alpha-decision from him, I would say) due to new insights discovered when observing wolves. Alpha does not exist for wolves (presumably)... and in general. To extend just further (why not) the concept gets fully discontinued, due to public pressure, because everything is equal anyway.