-good point, the direct channel website we have is built using a third party service so its not customisable. The plan is to set up our own platform where we can fully customize the flow and sell food from all our brands in a single order in the near term. Right now focus is on creating the best food.
-nope youre right , pictures are crucial in driving purchases, we'll fix that.
-interestingly Swiggy already moved into the business 2 years ago via a service called "Swiggy Access" where they created their own brands based on data. But it didnt work and they shut down all locations to shift focus back to their core business -logistics. In the longer term we plan on building brands with strong enough customer repeat rates to drive traffic to our own app/website and creating offerings exclusively available on our direct channel to reduce platform dependance.
-nope youre right , pictures are crucial in driving purchases, we'll fix that.
-interestingly Swiggy already moved into the business 2 years ago via a service called "Swiggy Access" where they created their own brands based on data. But it didnt work and they shut down all locations to shift focus back to their core business -logistics. In the longer term we plan on building brands with strong enough customer repeat rates to drive traffic to our own app/website and creating offerings exclusively available on our direct channel to reduce platform dependance.