First off, congrats for tackling a problem like this!
I'm wondering if there isn't also a big opportunity in selling this imperfect produce to food factories? Consumers have to be on board with big/small/misshapen veggies, but if I'm buying a strawberry jam, where the strawberries were chopped up in a factory, then it really doesn't matter what shape they had originally. Frankly, I'm kinda surprised if an obvious optimization like that isn't already in place - let those who care about the shape pay more for the pretty ones, and let those who don't save by buying the rest. But I'm guessing the existing supply chains that you are bypassing just isn't very conducive to that sort of thing?
I'm wondering if there isn't also a big opportunity in selling this imperfect produce to food factories? Consumers have to be on board with big/small/misshapen veggies, but if I'm buying a strawberry jam, where the strawberries were chopped up in a factory, then it really doesn't matter what shape they had originally. Frankly, I'm kinda surprised if an obvious optimization like that isn't already in place - let those who care about the shape pay more for the pretty ones, and let those who don't save by buying the rest. But I'm guessing the existing supply chains that you are bypassing just isn't very conducive to that sort of thing?