Comment by thekeyper

Fair point. As you implied, security key adoption, particularly for the consumer-facing web, is very low, as is support for more secure security keys (FIDO2) by consumer-facing web services. We're trying to bring that level of security to mass audiences through a simple UX that a minority audience (that dislikes relying on phones for authentication) may dislike. That said, we think our phone-based auth security and UX are better than those of SMS OTP, TOTP, and push notification verification, so hopefully we can convince that audience over time.