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Comment by mdip

I couldn't help while reading this thinking 'Security is in charge of Customer Experience'. Obviously theft is a serious problem for the likes of retail -- and shoplifting is something that isn't 100% preventable. You can reduce it, but you can't stop it. And every step you take to reduce it risks alienating customers.

For example, we've all encountered those silly alarm systems at the doors. As I've never been a shoplifter, I've never had those go off on me except in error. When I worked at CompUSA for 5 years, we had a greeter at the door who told me "they've never once, in 15 years, caught a shoplifter". They went off several times a day, so the only people being stopped at the door were people who had purchased their goods being treated like a shoplifter.

I'm assuming this system will work a lot better than the old, but if I got my tool home and it simply didn't work, I'd be extremely frustrated -- especially if I could have avoided both drives to the retail store and had the product delivered tomorrow, instead.

The alternative is to turn the whole thing upside down. Change the way shopping is done so that shoplifting doesn't work. I fill a cart, walk through the gate out the door and receive a total, passing my card/phone over a sensor to pay. Of course, this means it's on Home Depot to get it right and I'm sure there will be ways to defeat the system. If they fail to ring up an item because it's not detected in the cart, I'm not sure if they have legal recourse at that point, but it also serves to motivate them to make the system a lot more reliable than the current ones are. And you stop treating your customers like shoplifters :)

parent mdip 5 years ago

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