Maybe it's just me, but the integration of my Apple ecosystem makes each device feel generations ahead of my Windows/Linux devices. The whole UX flow is just so damn smooth and convenient, from AirPlay to controlling my smart home. I can't imagine doing this with non-Apple devices.
Apple does not even have to be the best at everything, or even particularly great at everything. What they need to do is be good at integrating everything, which they are.
Apple does not even have to be the best at everything, or even particularly great at everything. What they need to do is be good at integrating everything, which they are.