Hogwash! it is not legally permitted to target advertising using real identities, ads are targeted at demographics, and a name has no value to ad targeting anyway, interests are what used for targeting ads not names.
There are many legitimate reasons to insist on real names within a social application, adding trustworthiness to sharing and trusting that you are communicating with the right person being among them.
There are many legitimate reasons to insist on real names within a social application, adding trustworthiness to sharing and trusting that you are communicating with the right person being among them.
Also it's in beta testing and a pseudonym option will be introduced: https://plus.google.com/111091089527727420853/posts/Fddn6rV8...
Edit: clarifying that ads aren't allowed to be targeted using real identity.