The content on/recommended by TikTok has two main interesting characteristics as I observed:
- Being very "personally relevant": It doesn't only recommend generally popular stuff. It can be very quick at picking up some niche interests of yours.
- Feel very authentic. TikTok makes it easier for "ordinary people" to get millions of views "accidentally". And as a result, many popular video feels very authentic, which might be preferred compared to curated content like in Netflix or even YouTube.
- Being very "personally relevant": It doesn't only recommend generally popular stuff. It can be very quick at picking up some niche interests of yours.
- Feel very authentic. TikTok makes it easier for "ordinary people" to get millions of views "accidentally". And as a result, many popular video feels very authentic, which might be preferred compared to curated content like in Netflix or even YouTube.