Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits to go back to their old habits as freedoms are slowly restored?
AMC is looking into showing live events such as college football, world sports, and concerts. So they seem aware that movies are no longer enough to keep them afloat. Can they build new habits? Be a family friendly alternative to the sports bar for alumni groups? In a landscape of broken habits, maybe, maybe not. Big screens at home are cheap and so are the food and drinks. What's missing is a sense of community. Can they deliver on that?
AMC is looking into showing live events such as college football, world sports, and concerts. So they seem aware that movies are no longer enough to keep them afloat. Can they build new habits? Be a family friendly alternative to the sports bar for alumni groups? In a landscape of broken habits, maybe, maybe not. Big screens at home are cheap and so are the food and drinks. What's missing is a sense of community. Can they deliver on that?