That doesn't seem like a fair representation. The quote there isn't saying you should expect totally free services. It's saying you have the right to expect not to be tracked. Advertising up until 20 years ago relied entirely upon context and behavioral and engagement studies were conducted on an opt-in basis on Nielsen families and focus groups composed either of volunteers or people being compensated for participating in market research.
It is quite different to say you have a right to no advertisements on free services, which is not what this is saying, and to say you have a right to expect not to have your every digital action surveilled and studied 24/7 for the purposes of advertisers getting free research subjects who often don't realize they're being used as research subjects, which is what this is saying.
It is quite different to say you have a right to no advertisements on free services, which is not what this is saying, and to say you have a right to expect not to have your every digital action surveilled and studied 24/7 for the purposes of advertisers getting free research subjects who often don't realize they're being used as research subjects, which is what this is saying.