It's also that they have reason not to change up things. They have created vibrant monetisation mechanisms & fine tuned those mechanisms.
Innovating means new patterns of interactions & ideas. This also means new forms of monetisation that might be required.
As an example all the previous FB & instagram ads became obsolete or useless once they introduced stories. Now, have to create better ad formats and subsequently take few quarters to fine tune the experience and pricing.
Innovating means new patterns of interactions & ideas. This also means new forms of monetisation that might be required.
As an example all the previous FB & instagram ads became obsolete or useless once they introduced stories. Now, have to create better ad formats and subsequently take few quarters to fine tune the experience and pricing.