High level, there are basically four paths to getting revenue in journalism:
- ads
- subscribers
- donations from small patrons
- donations from large patrons
These cover a lot of different business models.
If you want to make money at journalism (or just keep the lights on), focusing on ads when they've been a declining source of revenue for decades is kind of crazy. And that's not due to ad blocking.
- ads
- subscribers
- donations from small patrons
- donations from large patrons
These cover a lot of different business models.
If you want to make money at journalism (or just keep the lights on), focusing on ads when they've been a declining source of revenue for decades is kind of crazy. And that's not due to ad blocking.