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Comment by bambax

> I work with the startups to edit their launch texts into a form that HN is more likely to find interesting. Mostly this consists of cajoling, persuading, and (when that fails) forcing them not to sound like marketing, sales, or PR.

When I read a launch HN I'm always surprised how it's usually a very personal, specific, engaging story about the problem and how the team wanted to address it.

I thought founders were in general excellent writers; but in fact it's the editing! Really well done (no sarcasm: it's positively excellent).

parent bambax 5 years ago

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